Alexandra's Resume

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Alexandra's Resume 〰️

Successful professional with a background in public relations, marketing, and communications. Experienced planning, coordinating, and executing public relations activities and events to promote a positive image. Skilled at writing and distributing news releases, blogs, and newsletters. Well-versed in content creation, social media audience engagement and brand management. Able to create marketing plans and lead successful product launches, promotions, and development. Driven to exceed benchmarks, improve market share and grow customer bases in both online and traditional marketing approaches.

✓ Strong public relations, communication, and project management abilities.
✓ Develop PR campaigns and media relations strategies.
✓ Prepare and distribute press releases.
✓ Excels in managing print communications and enforcing proactive media plans.

✓ Experience managing media relations including online broadcast and print.
✓ Well-versed in conducting creative, proactive media outreach and pitch ideas.

✓ Able to devise and implement marketing campaigns

SUMMARY

CORE COPETENCIES

PROFESSIONAL

EXPERIENCE

Brand Messaging | Story Pitching | Creative Direction | Press Releases | Marketing & Communications MailChimp| Constant Contact | CoverageBook | Cision | Canva | Sauarespace | MS Office | Public Relations Media Relations | Marketing | Research | Social Media Strategy | Brand Management | Digital Marketing

Junior Publicist | Pitch Candy PR Nashville, TN 2021-Present

A Public Relations firm that works with musicians and music based projects.

  • Create, facilitate, and implement clients' ongoing public relations initiatives and campaigns including interviews and management of media relationships.

  • Utilize Mailchimp to draft and manage press releases, media alerts, and other written materials for artists.

  • Pitch regional and local media with the goal of securing press coverage of special events for clients.

  • Conduct research including media lists, pitch opportunities, and resources.

Public Relations Assistant | 1220 Entertainment Nashville, TN 2020-2021

A Public Relations firm that works with musicians in the Country music genre.

  • Pitched and managed the planning, development and implementation of interviews and events with media outlets for music artists.

  • Conducted research to support PR planning including relevant trends and data for current public relations campaigns.

  • Managed the distribution of press releases for artists via constant contact.

  • Utilized CoverageBook to create press clip reports to present to artists and management teams.

Marketing Assistant | Essentially Bee Nashville, TN 2019

A Natural Lifestyle company.

  •  Created successful marketing strategies and developed and modified digital content on social media sites to increase brand awareness and visibility.

  • Brainstormed new product lines which increased creative ideas, elevated marketing initiatives and increased consumer volume.

  •  Utilized Mailchimp to deliver emails and inform customers on updates, products, and events.

  • Produced digital marketing initiatives, including website management, blogs, and social media strategies.

  • Used Canva to build graphics for social media platforms.

Talent Assistant | Real Country Nashville, TN Seasonal 2018

A Reality Music Entertainment Television Show.

  • Utilized Mailchimp to deliver emails and inform customers on updates, products, and events.

  • Produced digital marketing initiatives, including website management, blogs, and social media strategies.

  • Used Canva to build graphics for social media platforms.

Additional Experience

Marketing Consultant | Independent Contractor Nashville, TN 2016-2019

Intern | Think Public Relations New York, NY 2016

Bachelor of Science in Communications | St John’s University, Queens, NY

EDUCATION